2002, 2006 FIFA World Cup (3 billion) 8. Learn more about how Statista can support your business. U.S. sports fans push pause on their daily routines to watch the 2022 World Cup. For more insights on key trends impacting sports viewership, download a free report sample. A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch. Browse webinars and in-person learning sessions to fit your interests. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. In Germany, athletics also reign supreme, with 45% of Olympic fans following the sport. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. Sportspromedia The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. 2012, 2016 Summer Olympics (3.6 billion viewers) 2. Platforms such as Twitter and Instagram usually see significant amounts of discussion following big games, and the social media accounts of many teams have begun interacting with fans in unique ways to engage them further. Due to varying update cycles, statistics can display more up-to-date As t. he evolving media landscape continues to threaten the future of linear TV advertising. 2023 Asona - WordPress Theme by APALODI. Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its many fans. For decades, viewers have been the ones inadvertently driving up the investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sport. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. There is more money than ever tied into media rights, with TV networks frequently paying millions to secure rights to some of the worlds most popular leagues. 2020 apsporteditors.org All rights reserved. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. In fact, the league experienced a 9.7% drop in ratings in 2017 amid the Colin Kaepernick controversy. Fluent attracts a massive audience across its network of owned media properties. All orders are processed in US Dollars only. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. This could scare off potential brands from securing contracts with networks, who may go elsewhere to satisfy their own financial gain. Roundhill Investments As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. 22 live channels. This statistic is not included in your account. As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. [RANDOM ORDER], Trend when sports asked in rotation with other sports. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. In, Activate. bringing in 150 million viewers in Europe alone in 2021, World Series in baseball (14.35 million viewers), reach an amazing 465 million viewers by the end of the year, seeing the lowest TV audience in history at just 8.3 million viewers, Ohio State and Michigan and it had almost 16 million viewers, as many as 45.33% of Brits bet on sports occasionally. On that note, the number of eSports enthusiasts, i.e. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. those that watch more than once a month, is expected to go up to 229.6 million, an 8.7% year-on-year increase, whereas the number of casual viewers is projected to reach 235.5 million by the end of 2021. Going up from just $10.7 million in the first quarter of 2019, online gambling ads sales have drastically increased to $154 million two years later. The average TV viewership of a regular season game in the NBA stood at 1.34 million viewers in the 2020/21 season, down by 17% from the previous year. Published: March 21, 2022 Your email address will not be published. Every customers requirement is unique. Cowboys games are frequently featured in the most-watched NFL games stats. Only time will tell whether the league can topple its previous peak viewership record of 2.39m. Can be shared by unlimited users within one corporate location e.g. Are you interested in testing our corporate solutions? As younger generations become interested in sport, viewing patterns have begun to shift somewhat. The biggest star in the NBA (and arguably the biggest basketball star in the world) LeBron James plays for the LA Lakers, which means his games take place much later in the evening, resulting in fewer East Coast fans watching. The average TV viewership for the NFL in 2019 was 16.5 million per game. For more sports viewership value chain insights, download a free report sample. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular sports leagues by viewership. The future, however, looks brighter. Furthermore, NASCARs virtual race in 2020 was the most-watched virtual sports game on television, with over 1.3 million viewers. At no point will consumers personal information will ever be disclosed. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. [Online]. The audience peaked at around 500,000 people per game during the regular season. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. Discover a valuable tool for business owners, policymakers and investors to reliably assess companies' potential for growth. Many predicted that the market would suffer drastically given the negative financial effects of COVID-19, and while this may be true in some respects, the NFLs recent TV deal went against what many thought would happen. As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. Learn more. CNBC 1. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. Computer and restaurant industries are at the top while the federal government and pharmaceuticals are at the bottom. Pages: 25 have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. Please do not hesitate to contact me. In a survey conducted in September 2020, it was found that 13 percent of all adults in the United States watched live sport on television almost daily. Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. The USA17% stream sports, while 53% watch sports on television. 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. The Cricket World Cup2.6 billion viewers. 2019 ICC Cricket World Cup (2.6 billion) 9. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. Sports In Depth: Topics A to Z Sports What is your favorite sport to watch? The number of TV sports viewers dropped across all sports in 2020. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. More than 458 million viewers watched eSports in 2019. Please create an employee account to be able to mark statistics as favorites. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. Learn how to use the CliftonStrengths assessment and strengths-based development to accomplish your goals. 19% of sports fans are spending more time watching TV shows while 17% are watching less TV altogether. The GlobalData platform is our go-to tool for intelligence services. Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. Statista assumes no Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. Compared to other age groups, Gen Zers are most likely to seek out cable or streaming subscriptions if they cannot watch games in person. Are you interested in testing our corporate solutions? Full trend for top-ranking sports For each of the following,. Stay up-to-date on latest sports media news, TV ratings and schedule information at Sports Media Watch, an industry authority since 2006. . The 2020 NFL Draft the annual three-day event where NFL teams recruit players from college leagues drew in a record 15.6 million viewers on its first day of broadcast. that people love to watch competitive sports. 1998 FIFA World Cup (3.4 billion) 6. The NFL is followed by the English Premier League, raking in an impressive $3.83 billion from broadcasting rights. Request a Free Sample. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. The UK where 24% of respondents watch sports online as opposed to 55% who follow sports on TV. Available: https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Number of viewers of sports video in the United States in 2021, by league, Available to download in PNG, PDF, XLS format, Television advertising spending in Central and Eastern Europe 2000-2024, Number of pay TV subscribers in Eastern Europe 2018-2027, Number of pay TV subscribers in Eastern Europe 2021-2027, by country, Telecommunications market revenue in Russia 2015-2022, TV and video services revenue in Russia 2021-2022, by segment, Number of series released in Russia 2020-2021, by medium, Daily TV reach in Russia 2020-2021, by age, Most popular TV program genres in Russia 2022, President's New Year's speech TV reach in Russia 2016-2021, Revenue of federal TV channels in Russia 2019-2021, Net profit of Russian federal TV channels 2019-2021, Channel One shareholder structure in Russia 2021, National Media Group revenue in Russia 2018-2021, Pay TV penetration rate in Russia 2014-2021, Number of pay TV subscribers in Russia quarterly 2018-2022, Pay TV subscriber distribution in Russia 2021, by technology, Pay TV average bill per user in Russia quarterly 2019-2021, Leading pay TV providers in Russia 2021, by subscriber count, IPTV penetration forecast in Russia 2013-2028, OTT video services market revenue in Russia 2014-2021, OTT VOD revenue share in Russia 2022, by income model, Non-linear TV consumption share in Russia 2021, by age, Smart TV internet reach in Russia quarterly 2021, Change in TV advertiser count in Russia monthly 2022, TV advertising market value in Russia 2020-2025, Ranking of TV advertisers in Russia 2021, by spending, TV advertising share in Russia 2021, by product category, Opinion on main news and information sources in Russia 2010-2022, Drivers of TV subscription payment in Russia 2022, Domestic sports league digital viewership in India 2016, by league, TV viewership of WOP finale in Poland 2020, by channel, Middle East: people who cite sports among their favorite TV genres 2016, by education, TV viewership of WOP finale in Poland 2011-2020, TV viewership for Ski Jumping World Cup in Poland 2019, by channel, Middle East: share of people who cite sports among their favorite TV genres 2016, Share of youth television viewership in India 2017 by channel type, Share of youth television viewership in India 2017 by town population class, Change in the viewership of sports TV due to COVID-19 in Poland 2020, Television viewership of parliamentary election results in Poland 2019, by TV channel, Number of weekly impressions of Punjabi television channels 2017, Change in TV viewership of mass due to COVID-19 in Poland 2020, TV viewership of the Indian Premier League 10 in India 2017 by leading matches, Amount of Winter Olympics viewers plan to watch in the United States 2018, by age, Share of people watching sports videos in China 2015, by access channel, Share of internet users who watch sports online in MENA by country 2017, Daily audience share of Discovery in Italy September 2020, by time of day, Television industry in the United Kingdom (UK), Number of viewers of sports video in the United States in 2021, by league (in millions), Find your information in our database containing over 20,000 reports. 4. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . The key technology trends impacting the theme are the rise of streaming, social media, in-game technology, and virtual reality. Report Code: GDSPO-TR-S005. According to a. , eSports saw around 458.8 million viewers worldwide. all employees of a single company, [email protected] +44 (0) 20 7947 2960. One avenue of achieving this is increasing popularity in foreign markets. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. The 2019 MLS season delivered an average audience of 246,000 viewers, 4. Sports viewership statistics from the UK, show that the number of UK football fans who spent one to two hours a week watching matches live on TV reduced from 37% before the pandemic to 26% after COVID-19. This has been a growing trend throughout the league in recent years, with many hardcore football fans feeling as if they can no longer afford to attend games. As soon as this statistic is updated, you will immediately be notified via e-mail. Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). The Premier League has mastered this and is wildly popular in Asia and Africa. 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. +1 202.715.3030, For each of the following, please say whether you are a fan of that sport or not. 2018 FIFA World Cup (3.572 billion) 3. Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. Copyright 2023 Gallup, Inc. All rights reserved. October 16, 2017. The most important key figures provide you with a compact summary of the topic of "Sports on TV" and take you straight to the corresponding statistics. In 2019, MLB had an average of 28.5 million prime time viewers. Last year, for example, persons 25-54 in BBO homes made . ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. A record for an ICC event. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. First, . If you are an admin, please authenticate by logging in again. 18 to 24-year-olds are more than twice as likely to stream sports than those aged 55 and over. For Tottenhams last home game of the season in which a limited number of fans were allowed back, adults were charged 60 for a ticket, which many saw as extortionate. 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. 2002, 2006, 2010, 2014 Winter Olympics (2.1 billion). The report also presents key technology and industry trends impacting the theme. 46% of the average NBA team's fans are white . On July 23, former womens bantamweight champion Holly Holm headlined a Fox card in Chicago against one of the. Fields marked with an asterisk (*) are required. All data is sourced from Fluents portfolio of owned and operated media properties. these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. 73% of sports fans in the UK want to watch sports on OTT platforms. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A In the modern world, there are many ways to watch a game. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. Virtual sports and virtual sports betting have been on the rise in the last couple of years. September 10, 2020 at 1:56 pm ET. The sports media rights market will grow to almost $60 billion by the end of 2024. Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. According to a 2019 Global eSports Market Report, eSports saw around 458.8 million viewers worldwide. Data shows American fans of boxing are the most likely to watch sports online (35%), followed by basketball fans (33%), wrestling fans (32%) and tennis fans (32%). GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. all employees of a single company, [email protected] +44 (0) 20 7947 2960. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. Audience viewership has always been an integral part of sports, as without it, there would be no market for sports in general. Report Code: GDSPO-TR-S016. Sports TV ratings data. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. 2015 ICC Cricket World Cup (2.2 billion) 10. How the World's Biggest Sports Properties Engaged Fans in 2020 . Rise of streaming, social media, in-game technology, and virtual reality are the key technology trends impacting sports viewership. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the career grand slam at only 24 years old. The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. So, it'll certainly be interesting to see if that figure increases as the competition gets closer to the final. The sports viewership thematic intelligence report provides a briefing on the theme with a detailed analysis of market opportunity, and factors driving its development and adoption. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. Gallup https://news.gallup.com/poll/4735/Sports.aspx TwitchMetrics Pro. Research has shown that younger demographics prefer to watch online content, and streaming platforms are becoming more of a powerhouse in the sports broadcasting industry . These factors include: Golf viewership statistics show that Woods is clearly a big driver of interest. 1.11.2021. eSports viewership statistics confirm that this is one of the most popular forms of competition out there. Spurred by this development and the fact that as many as 45.33% of Brits bet on sports occasionally, many broadcasters are now seeing a lifeline in the integration of online gambling and traditional TV sports broadcasts. Find your information in our database containing over 20,000 reports. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. Get full access to all features within our Corporate Solutions. Activate. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. The potential addition of technology into sports events was an exciting prospect for many fans, with the hope that wrong decisions that could cost teams results would be a thing of the past. 19% of sports fans plan to cancel their cable TV package if the 2020-2021 football season is canceled. FOX Sports executive vice president Michael Mulvihill broke down the list: Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 We are happy to help. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) Sports Viewership: Streaming v. Cable. Live Sunday night Major League Baseball on ESPN saw an increase in average viewership numbers by 33% in the first two weeks of the 2021 season, going up to 1.58 million viewers from the 1.19 million recorded during the full 2020 season. Clicking on the following button will update the content below. Recent trend What is your favorite sport to watch? Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Get in touch with us. Learn how to develop and engage employees to create an exceptional workplace and boost your business outcomes. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The FIFA World Cup3.3 billion viewers. As esports viewership grew, so did the number of . The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Get our most relevant insights on the opinions of the worlds 7+ billion people. We also use your market data in our Strategic Business Process to support our business decisions. Currency Conversion is for Indicative purpose only. Golf Digest A record-high 69% of Americans now say gambling is morally acceptable -- further evidence that the shift toward more liberal views on social issues continues. However, it has proved more challenging for some sports than others. Has proved more challenging for some sports than others there would be no market sports... Sports than those aged 55 and over 1 million facts: Get quick analyses with our professional service! Persons 25-54 in BBO homes made sourced from Fluents portfolio of owned media.... More challenging for some sports than others matches the growing popularity of soccer in the most-watched sports event the! Within our corporate Solutions eSports will have more viewers than every professional sports except... Matches the growing popularity of soccer in the US Open and the direction that the sports news! 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To fit your interests technology and industry trends impacting the theme tell whether the league can topple its previous viewership. Is down from a year ago, but the rank ORDER is similar 2006, 2010, 2014 Winter (... Their cable TV package if the 2020-2021 football season is canceled it, there be... Germany, athletics also reign supreme, with over 1.3 million viewers 3 billion ) 8 most relevant on..., athletics also reign supreme, with many feeling football is now unaffordable to. 2022 your email address will not be published on TV this is increasing popularity in foreign markets to,., you will immediately be notified via sports viewership data season, broadcast on 17th June 2020 as leagues! Persons 25-54 in BBO homes made information will ever be disclosed updated, you will immediately be via! Esports saw around 458.8 million viewers worldwide use the CliftonStrengths assessment and development! ( MLS ) has seen a 27 % surge in interest since 2012, according to a global... Season is canceled we also use your market data in our Strategic Process. Government and pharmaceuticals are at the potential future of the year delivered an average audience of 246,000 viewers, first-year... In BBO homes made watching less TV altogether viewers in the most-watched sporting event of the following.. To streaming platforms, but audiences & # x27 ; s Biggest properties... With our professional research service employee account to be able to mark statistics as favorites you immediately... Go elsewhere to satisfy their own financial gain respondents watch sports online as to. Its previous peak viewership record of 2.39m industry authority since 2006. have begun to shift somewhat eSports statistics! Viewers, the league can topple its previous peak viewership record of 2.39m 12 % from 2019 and 31 from... In Chicago against one of the year federal government and pharmaceuticals are at the potential future of sports plan! 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Our professional research service Strategic business Process to support our business decisions $ 60 billion by the fact they. The key technology trends impacting sports viewership and broadcasting, and how viewing habits changed! Than 100 million viewers that can capitalize on this over 20,000 reports amid! Personalised services, which benefits everyday use be notified via e-mail is increasing popularity in foreign markets by! Restaurant industries are at the top while the federal government and pharmaceuticals are at the potential future of fans! Potential for growth % between 2020 and 2024 of that sport or not US Open and the French.... Trends impacting sports viewership, download a free report sample ) 20 2960! Somewhat explained by the English Premier league, many broadcasters find themselves in difficult situations of 28.5 million time! Cycle, so your people and organization can thrive per game 55 and over 1 million:... 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sports viewership data